Advantages to Selling at Auction

The accelerated auction method of marketing creates a form of competition that cannot be duplicated! Each bid reinforces the market value of the property. Within all of us is a tremendous need to win.  Who doesn’t want to be the high bidder! In an auction, the buyer wins because they paid what they wanted to and the seller accepts because they realize typically that the property was sold for market value.

A Public Auction brings all interested parties into one place at the same time for a single purpose to sell!  The auction is a quick efficient way to determine who will pay the most for the property. All interested parties are "forced" to make a decision.

The terms of the auction are established by the seller. All buyers are bidding based on a common set of terms and conditions.  A major benefit to the seller is the property is being offered without any contingencies at all. The seller sets the terms and the auctioneer carries them out.

The auctioneer works closely with the seller to prepare a marketing campaign consisting of newspaper advertising, property information packages, direct mailings via emails and postal mail, press releases, and Purchase and Sale Agreements.  After the auction, the auctioneer assists the buyer and follows through with all requests to assist the buyer in preparing the necessary documents regarding the closing process. 

Not all properties are suitable for auction.  We evaluate every property on its own merit. We evaluate the situation with the seller and realistically look at the highly probable outcome and mutually determine if an auction will work.

For a free, no obligation consultation please call S&SA.  We will be happy to discuss your situation with you and determine if the auction process is a tool that may work for you.

Highlights of Using the Auction Method

• Accelerated marketing and specific target marketing
• Creates the greatest exposure in the shortest period of time
• Real estate auctions offer the seller other creative means to selling property
• Creates competitive bidding among buyers
• Display ads grab attention and create interest and excitement
• Forces interested buyers to a point of decision
• Immediate on the spot decisions are made and properties are sold
• Everybody wants to win! An auction generates enthusiasm and heightens buyer interest
• Auction property is a priority for interested buyers because there is an auction date associated with the marketing
• Terms of the Auction are set by the seller and enforced by the Auctioneer
• Requires potential bidders be registered and qualified with certified funds on the day of the auction
• Eliminates sellers carrying costs and frees up money
• Determines market value on a given day in a specified market
• Removes all negotiations and contingencies with the process